I currently have half a dozen businesses (oh, and myself) for which I act as the community manager – developing content for social media accounts, responding to customers comments, proactively generating new business, etc. I’ve worked with another dozen in the past. These are some confessions.
- Sometimes I have conversations on Twitter between the different accounts I manage. This makes me feel slightly schizophrenic. But hey, I can’t help it they’re interrelated businesses – the bar serves beer from the brewery that the website covers and sometimes they all want to talk to form a semi-circle and hold hands and I just go with it.
- I probably Tweet to the wrong account 1/100 Tweets. It’s never been anything remotely as fun as this. It usually takes me about half a second to realize and correct the error.
- I once had to revoke a client’s access from their own Facebook page because they told a customer to fuck off. They agreed it was for the best to filter future responses through me.
- I have recurring nightmares that someone has a meltdown about one of my clients on Twitter and I have to go check my phone at 4am to verify everything is OK.
- I have, to the best of my knowledge, only once posted something to a client’s account that offended one of their customers. It was a stupid “if you do this, God will kill a kitten” joke. It wasn’t inappropriate for the brand and it attracted dozens of reposts and likes… but the person was REALLY offended so it wasn’t really worth it and I lay off the dead cat jokes now.
- I have sat next to friends who were using their phone to have a conversation with a business I manage on Twitter and didn’t realize that I was the person with whom they were exchanging messages.
- I recently discovered that an inactive Facebook page I helped set up for a local news station 3+ years ago is configured to forward to their very active Twitter profile with 30k+ followers. I also discovered that I was still an Admin. I committed no evil with this knowledge and revoked my own Admin access.
- I work with clients in 10 or 20 hour per month retainers. I always put in more work than I’m supposed to (and don’t bill for it) because I have fun doing this stuff and forget it pays my rent.