Just 10% of Twitter Users Create Over 90% of the Content

2 comments // Jul 15th, 2009 // Tools and Data

A study conducted by Harvard Business School of a random sample of 300,000 Twitter users from May 2009 revealed that the top 10% of the Twitter users create over 90% of the Tweets. On a typical social network, the top 10% of users create about 30% of all content. On Wikipedia,  the top 15% of the most prolific editors account for 90% of Wikipedia’s edits.

“This implies that Twitter’s resembles more of a one-way, one-to-many publishing service more than a two-way, peer-to-peer communication network.”`

twitter-content-creation-graph

Just think about that for a minute. 90% of the posts on Twitter… 9 out of every 10 Tweets… are posted by a select group of 1 out of 10 people.

10

We hear a lot about how Twitter has completely changed the way we communicate. For the 10% who Tweet all the time, maybe.

What do you think?

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2 responses so far, want to say something?

  1. Cathy Elaine says:

    I think that Twitter can be as “two-way” as users decide to make it. You can lead tweeps to Twitter, but you can’t make ‘em tweet.

    Jul 15, 2009, 1:20 pm
  2. Twitter Statistics: In Pretty Pictures | Being Cheryl says:

    [...] There have been a lot of numbers coming out lately about Twitter usage: I’ve written about a few. [...]

    Jul 15, 2009, 12:56 pm

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