HubSpot just released a new report on the “State of the Twittersphere” for June 2009.
You can download the full PDF here, and here are some of the highlights:
Twitter fails:
• 79.79% don’t list a homepage URL
• 75.86% of users have not entered a bio in their profile
• 68.68% have not listed a location
• 55.50% are not following anyone
• 54.88% have never tweeted
• 52.71% have 0 followers
• 9.06% of Twitter users are inactive by HubSpot’s definition (fewer than 10 followers, fewer than 10 friends and fewer than 10 updates)
Twitter norms:
• The average user tweets .97 times per day
• The average user has tweeted 119.34 times in total
• The average user has a following-to-follower ratio of .7738
• 1.44% of all tweets are retweets
• 37.95% of all tweets contain an “@” symbol
• Top 5 Twitter (listed) cities are London, Los Angeles, Chicago, New York and San Francisco
Info from this study comes from Hubspot’s “Twitter Grader,” which has over 4.5 million users. You can grade your own Twitter profile and find top Tweets in your area or industry at http://twitter.grader.com
Get your Twitter profile to 100% completeness | Being Cheryl says:
[...] have something like this to help newcomers get started on the right foot. The recent HubSpot Twitter data that I posted yesterday shows most people are missing a lot of the basic information that would help them start using [...]
Jun 21, 2009, 2:34 pmSocial media is a kegger | Being Cheryl says:
[...] post zero updates (54.88% of Twitter users) and quit coming back to the site all together. The numbers are evident – most newbies AREN’T having fun at the [...]
Jun 21, 2009, 12:48 pmTwitter Statistics: In Pretty Pictures | Being Cheryl says:
[...] have been a lot of numbers coming out lately about Twitter usage: I’ve written about a [...]
Jun 21, 2009, 12:54 pm