Starbucks and ice cream are two of my favorite things. Combining them make me very happy. Combining them for FREE… well.
Starbucks is running a Facebook campaign to promote their new ice cream line. All you have to do is add the application, plug in your (or a friends) mailing address and you’ll get a coupon for a free pint of Starbucksy goodness! Promotion is running now through July 19 and they promise to give away 800 pints per hour, 20,000 total. (Apparently this started about a week ago but I just found out about it today.)
20,000 free pints?! At probably $7 a pop? That’s $140,000 worth of free goods. You think stores can keep it in stock or will we have another KFC fiasco?
And of course you’ll be prompted to post the story to your Facebook wall to share the news with your friends, and give Starbucks great viral publicity.
A few brands have done similar promotions before, most notably Burger King with the “Whopper Sacrifice” - delete 10 of your friends from Facebook and get a free Whopper. Brilliant. Starbucks is going to let you keep your friends, they just want your address and a space on your wall.
What do you think of this promotion?
