Good Idea: Five Ways to Keep Fresh Content on your Facebook Fan Page

5 comments // May 17th, 2010 // Good Ideas

It’s hard to continually create a fresh stream of content. How do I know? Check out how many blog posts I’ve written in the past 6 months. Yeah. I get it.

But the one luxury of a Facebook fan page (and a Twitter stream, for that matter) is that the type of content you are expected to share is short-form and typically timely. This type of content is a LOT easier to create daily and even multiple times a day. Here are a few areas of content that you can share daily; Spend some time subscribing to news sites and blogs that will provide you with a steady stream of shareable content for the first 3 categories:

QFM96-facebook-fan-page

1) Industry News: Anything that you can share that is timely or topical that relates to your industry at large, or a related industry in which your stakeholders are invested. (i.e. mortgage rates if you’re a Realtor)

2) Industry Facts: Slightly different than industry news, in that the information being shared is not timely, per say, but still interesting, entertaining or informative. (i.e. “Today in Industry History” or “Did you know…”)

3) Viral content: Sometimes it’s good to just share interesting stuff on Facebook or Twitter, even if it’s not related to your business – although you always want to keep your stakeholders in mind when choosing what specific viral content to share. A recent example: the flash mob at the Ohio Union at OSU was shared by many-a Central Ohio business on Facebook. It’s content locals would enjoy.

4) Business news: Important information about your business that affects or interests your stakeholders. “New menu item” or “new giant client” or “opening a new location” kind of stuff.

5) “Personal” updates: This type of update should be used sparingly, if at all, if you’re not in a business where people are really invested in the mundane details of your personal or office lives (“We just had Panera cater out meeting! YAY!” or “We hired a new sales rep!” – no one really cares. It’s boring.). However, I happen to be in a business where a LOT of people care about our personnel – they’re local celebrities, they’re DJs. “Happy Birthday Kristie Kemper” was one of the most interacted with posts on the QFM96 Facebook page. You probably don’t have that luxury.


5 responses so far, want to say something?

  1. Phyllis Nichols says:

    Great list Cheryl. I’m just setting up my business fan page – and this is a great blend of content ideas that don’t suck!
    I have avoided doing a fan page because I didn’t like lots of the spammy ones out there – this is a great way to connect.

    Cool.

    May 17, 2010, 3:19 pm
  2. Cheryl says:

    Thanks Phyllis. Always glad when I can share ideas that don’t suck :-D

    May 17, 2010, 5:46 pm
  3. Nate Riggs says:

    Glad to see your back, Ms. Harrison. :) Good stuff here!

    May 17, 2010, 1:02 am
  4. The No-More-Excuses Guide to Getting Your Small Business on Social Media | Being Cheryl: Social Media Marketing Strategist from Columbus, Ohio. says:

    [...] post some stuff. Here are some ideas. They might not be applicable to you. You know your business. What kind of stuff do you talk about [...]

    May 17, 2010, 2:16 pm
  5. 3 Ways To Keep Your Online Content Fresh | Venpop says:

    [...] and reporting it is the best way to keep fresh content flowing. Being Cheryl reccommends keeping fresh content by sharing things that are timely or topical and relate to your industry at large, or a related [...]

    May 17, 2010, 7:22 pm

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