Let me clarify. Blog as often as you can produce quality content. If that’s once a month, that’s ok. If that’s everyday, that’s awesome too. But DON’T blog regularly because the social media expert who spoke at the last conference you attended told you that you HAD to blog at LEAST once a day to be a “real” blogger and get “real” traffic and get “real” credibility on the Interwebz. Nope.
I’m talking about a personal blog. If you’re blogging for a business, then you need to write at least once a week. You have your regular news letters and press releases you have to write, even if you’re not feeling particularly inspired that day. Business blogging is the same. It’s good for your website. It’s a good lead generator. So, if you’re MAIN intention of blogging is to sell stuff, then write. If it’s to build a personal brand or professional credibility or generate LULZ, then read on.
Personally, I don’t click “publish” unless I can:
a) Make you laugh
b) Teach you something
c) Make you think
I will never be the blogger that posts every Monday, Wednesday and Friday. I’m not going to start stretching for content by telling you the life lesson I learned from dropping my pack of Splenda in my coffee today. I unsubscribe from bloggers who pull that shit. In an era of sparse attention spans, I’m not going to let you waste my time.
I have never heard anyone say “I unsubscribed from Blog X because he didn’t post this week.” I have heard dozens of people say “I unsubscribed from Blog X because it was obvious he was stretching for content.”
All that being said, here’s my take on how you can produce quality content on a regular basis, whatever that basis may be for you. I have a “take” now because I’m doing it again – this blog has been around for 3 years, but only in the past few months has there consistently been something new to come back to – previously I was a 1-3 post a month kinda gal. Now I’m in ur google readaz at least once a week. Usually.
So what worked for me? I got excited about writing! It started with the 3 Things video series. I found that people enjoyed me making an ass of myself on video and telling silly stories, and the videos were quick and easy for me to make, and I really enjoyed making them. Then I started telling some long-form stories about being a juvenile delinquent and stuff, because I enjoyed writing them. And, oddly enough, I found that once I got myself back into writing for fun and not for “personal branding” or “professional expertise,” the professionally relevant and brand-building posts started coming to me again. I had found my voice again. And I wanted to use it.
My takeway: Start writing what you enjoy writing. You don’t have to post it anywhere, especially if you’re writing about things like quitting a job for $100 and don’t want everyone to know it – just write whenever you think of something that inspires or enchants you. Scribble it on a napkin or put it on a private WordPress. And you might find the stuff you’re “supposed” to be writing – the business blog, the personal brand building content – comes easier.
Another note: If you happen to be particularly inspired one day and write several quality posts, don’t publish them all at once. Spread them out over a few days, or weeks, or months, depending on how often you predict you will be inspired again. Hell, if you want a regular blog schedule, schedule them all to post on Mondays or something. But don’t force a post next Monday because it’s Monday and Monday is your blog post day. See the difference?
I know some of you don’t agree with me about post frequency. There’s a comment box below. Hit me with your best shot. :)