This story about businesses using social media to interact with their customers aired on July 6th on Columbus television station WCMH - NBC 4
Interesting story, but the sole social media user who was interviewed seems to hold beliefs contrary to most social media users.
According to the 2008 Cone Business in Social Media Study of Americans:
- 93% believe that a company should have a presence on social media sites
- 85% believe that these companies should use these services to interact with consumers.
- 56% of consumers believe that a company is providing them with a better service by interacting with them on social media sites.
- 60% regularly interact with companies on a social media site
(Source: ReadWriteWeb)
sMoRTy71 @CherylHarrison I love how @NBC4i used someone sitting in a coffee shop in the middle of the day as their “research” on brand interaction.
