Being Cheryl: Social Media Marketing Strategist from Columbus, Ohio.

1. Create an event page on LinkedIn, Facebook and Twitter (TwtVite). If it pertains to a Meetup group you are a part of, list it there. Target on MySpace? List it there. People you are only connected to via email? Try EventBrite. Niche networks? You know what to do. While your event may hit some people multiple times, depending on how intertwined your networks are, there are some people who will only get the message in one place.

2. Invite a lot of people, but don’t invite every person to whom you are connected. Take geography and industry into consideration – the pilot from Florida will appreciate not being invited to your Texas marketing summit. Try not to invite the same people to the same event across more than one, maybe two, platforms – that’s spam, folks.

3. Create a hashtag (#someword) for your event and start using it on Twitter. Encourage attendees to use the hashtag and to connect with others who will be at the event by searching for the hashtag on Twitter. Tell them how to do this on all of your event pages.

4. Ask people who have a vested interest in the event - attendees, sponsors, vendors, speakers and close personal friends - to help promote. Give them the tools to do it. Go as far as to tell them exactly what they could post on social networks. For something like Twitter, give them a message that promotes the event in an interesting way and still leaves enough room for retweets - it matters. Reach out to bloggers to whom your event pertains and ask them to share it with their readers.

5. Set up a blog to hype the event in longer form than Twitter/Facebook will allow. Profile different speakers. Highlight vendors. Stress the value, whether it’s informative or entertainment, of your event. Share videos, pictures, blogs and Tweets from previous events, if applicable.

6. During the event, encourage everyone to use the hashtag in Tweets. If they’re uploading photos and videos to Flickrs or liveblogging (all of which you should encourage) be sure to ask them to tag that content, too. If you can, assign some of your team or a few volunteers to take pics, videos. Collect all the content and share it on the event blog after the event, as well as on your social networks.

What tools and tactics do you use to promote events via the social web?