My friend and social media guru Sandy Blanquera recently shared the Social Media Marketing Industry report from March 2009 report with me. (Thanks, Sandy!) The full report from Michael Stelzner is posted on WhitePaperSource. You can download the full PDF here. Even though it’s not breaking news recent, I’m sure a lot of you hadn’t seen it before, either, and…
I wanted to briefly share the highlights:
Time spent on social media marketing per week:
5+ hours (64% of marketers)
10+ hours (39% of marketers)
20+ hours (9.6% of marketers)
Age ranges most likely to use social media marketing:
30-39 (44.8% spend 10+ hours weekly)
20-29 (40.3% spend 10+ hours weekly)
50-59 (38.7% spend 10+ hours weekly)
Top social media tools for marketing purposes:
1) Twitter
2) Blogs
3) LinkedIn
4) Facebook
5) YouTube and other video sharing sites
Top benefits to social media marketing:
1) Generating exposure for the business
2) Increasing web traffic/subscribers/opt-in list
3) Building new business partnerships
4) Rise in search rankings
5) Generating qualified leads
