90% of word of mouth marketing occurs OFFLINE.
Having 5,000 Facebook friends means nothing to your brand.
Having 5 blog readers who tell their friends means everything.
What content are you putting out to keep people talking, and are you making it easy to share that content both online and off?
Are you cultivating a community and building brand ambassadors? Or are you just pushing your content to anyone who clicks on a “follow” button?
